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About Better Benefit Specialists

Better Benefit Specialists assists businesses with as few as two employees to design, implement, and service their Employee Benefit planning needs.


We are a Brokerage Firm who represents Insurance Carriers and their products. But we really work for you, the business owner!

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Our Mission

At BBS, it is our goal to show our clients how simple it is to create and implement an unbeatable employee benefit package, that will allow you attract and retain quality employees and help your business thrive for years to come. 

Tracie Headshot.jpg


President & CEO


   Bob is a Chartered Benefit Consultant and president, CEO & founder of Better Benefit Specialists, which focuses on employee benefit planning, including health, dental, vision, life, and disability insurance.


Bob has been involved in the industry since 1979 and is a proud member of the National and Colorado Association of Health Underwriters. 

When he is not working Bob loves to climb mountains, bike and spend time with his wife of 42 years, 2 daughters and 6 grandchildren.  



Client Liaison


   Kimberly is the go to resource for all of our clients to make sure they have the assistance they need on a daily basis. Whether you have a new hire that needs information on their new benefit package or a current employee that is leaving the company and needs to have their benefits cancelled, Kimberly is there to assist you along the way. Her attention to detail is second to none. 

Outside of the office, Kimberly loves to spend time with her two children and husband, while being active and enjoying the great outdoors. She has a passion for yoga, education and animals. 


PO Box 35-0214

Westminster, CO 80035


Tel: 303.635.2292

Fax: 303.648.4434

Mobile: 303.356.5014


Monday - Friday 

8:00 am to 5:00 pm


Evenings by Appointment


After recruiting for over 30 years, I have found that one key element in attracting top talent is the benefits package a company has to offer. 


Better Benefits Specialists is by far the most creative broker that I have referred when it comes to putting a great group benefit plan together for my clients.  They take the time to understand the needs of a company and then go above and beyond with the creative solutions they provide.

Diane Blau-Wilkins


Professional Alternatives of Colorado 


Business Operations Manager
& Renewal Executive 


   Tracie is here to help you take your HR Department to the next level and take tasks off of your plate so you can concentrate on growing your business. She is largely responsible for building and maintaining the customized benefit portal that we offer all of our clients. She also works with you directly to renew your plans each year and make sure Open Enrollment  is quick and painless for you and your team. She is very passionate about providing the five star service to all of our clients.

As a mother of four including a set of toddler twins, multitasking and handling stressful situations comes second nature to her. 

Meet the Team
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