ABOUT US
About Better Benefit Specialists
Better Benefit Specialists assists businesses with as few as two employees to design, implement, and service their Employee Benefit planning needs.
We are a Brokerage Firm who represents Insurance Carriers and their products. But we really work for you, the business owner!

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Our Mission
At BBS, it is our goal to show our clients how simple it is to create and implement an unbeatable employee benefit package, that will allow you attract and retain quality employees and help your business thrive for years to come.

TRACIE
ALVARADO
Owner & Managing Partner
Tracie brings over a decade of experience in benefit planning and is dedicated to helping businesses elevate their HR operations. She takes pride in easing the administrative burden for clients, so they can focus on what matters most—growing their business.
With a strong focus on long-term, trusted relationships, Tracie is passionate about delivering five-star service clients. As a member of the National Association of Insurance & Benefit Professionals (NAIBP), she stays fully up to date on market trends and carrier offerings—ensuring her clients always have access to the best possible benefit solutions.
As a mother of twins, multitasking and managing high-pressure situations come naturally to her—skills she brings to her client work every day.

BOB
THOMPSON
Founding Partner
Bob founded Better Benefit Specialists over 40 years ago with one clear mission: to simplify the often overwhelming world of employee benefit planning.
Since 1979, he has been passionate about designing well-rounded benefit packages that include health, dental, vision, life, and disability insurance—tailored to meet the diverse needs of each client.
Bob is a proud member of both NAIBP and its Colorado chapter, staying actively engaged with ongoing legislative and market developments.
When he's not supporting clients, Bob enjoys golfing, hiking, and spending quality time with his wife of 42 years, their two daughters, and four grandchildren.

KIMBERLY
WEBER
Director of Client Relations
Kimberly is the go-to resource for day-to-day client support, ensuring every client and their employees receive the assistance they need—promptly & thoroughly.
Whether it’s onboarding a new hire, processing benefit changes, or handling terminations, Kimberly provides seamless support with exceptional attention to detail. Her reliability and responsiveness make her an invaluable extension of your HR team, and she takes pride in making the benefits process feel simple and stress-free for everyone involved.
Outside of the office, Kimberly enjoys spending time with her husband and two children. She’s passionate about staying active, practicing yoga, exploring the outdoors, and caring for animals.
HOURS & LOCATION
Location
PO Box 35-0214
Westminster, CO 80035
Main Office : 303.635.2292
Direct: 720.519.7072
Hours
Monday - Friday
8:00 am to 5:00 pm
Evenings by Appointment
Testimonial
After recruiting for over 30 years, I have found that one key element in attracting top talent is the benefits package a company has to offer.
Better Benefits Specialists is by far the most creative broker that I have referred when it comes to putting a great group benefit plan together for my clients. They take the time to understand the needs of a company and then go above and beyond with the creative solutions they provide.
Diane Blau-Wilkins
CEO
Professional Alternatives of Colorado